Customer loyalty programmes have become an important tool to face competition and deal with consumer fluctuations. To be effective, your loyalty programme must be supported by a strategy.
Successful loyalty strategies require loyalty programmes, but more importantly, they require customer knowledge.
What are loyalty programmes?
Loyalty programmes are programmes where companies offer consumers certain incentives, such as vouchers that can be redeemed at the time of purchase, points, sample items etc.
Depending on the programme, these units can be purchased from an independent retailer, from retailers in the same chain or from several participating retailers (all2get – ATG). They allow the consumer to redeem these units, e.g. in the form of discounts.
Importance of creating loyalty programmes
Research shows that a loyal customer brings in 10 times more than a new customer. So loyalty programmes help you identify your best customers and track their purchases.
For example, if you choose to use all2get (ATG), you can recognise the customer and track their purchase behaviour, you have their profile data which allows you to personally manage them and gain their loyalty and trust.
Customer loyalty is a source of growth for businesses, and this of course depends on the level of satisfaction. A customer who is satisfied with your product and service, and with their relationship with your company, is more likely to recommend you to others.
This is a powerful point for your sales strategy, as it is estimated that the likelihood of converting a potential customer increases fourfold if it is as a result of a recommendation from a customer.
How to set up a loyalty programme
Offer your customers rewards, recognition and engagement based on their behaviour to win their loyalty.
A loyalty programme provides your customers with exclusive offers, services, content and benefits and reduces churn. Here are the steps you need to take to build customer loyalty programmes:
Study your current customers. Answer these questions about your customers: How long have they been your customers, do they pay on time, are they satisfied, what do they buy most often, are they satisfied, etc.
Use all2get (ATG) as your new customer loyalty programme. This way you, as well as your customers, are members of an international community from day one.
Set a budget: If you want to manage customer retention and develop strategies for new customer acquisition, you need to have a budget.
Determine which customers you want to target: Classify your customers, create profiles according to their needs. You can classify them by purchase volume, payment speed, historical loyalty or the type of products they buy or services they use.
Choose tactics that promote customer loyalty: look not only for those related to the purchase, but also for those that promote the relationship with your customers.
Examples of loyalty programmes
Loyalty programmes also help to improve the brand’s image and raise awareness of its values.
This applies, for example, to programmes that offer the tasting experience: Workshops, cultural and gastronomic events.
ATGs collected through purchases at participating retailers can be redeemed for products or services in whole or in part.
Alternatively, ATGs can be exchanged for Tron or Euros.
Customers who want to realise the full potential of all2get (ATG) do not spend them or exchange them back into euros, but keep them as a form of alternative investment and enjoy the increase in value over the coming years.
Developing successful loyalty programmes can be difficult, but if you offer exclusive deals to specific consumer groups, you will be ahead of the competition and get great results.
The counterfeit-proofing and cost neutrality (deductible as advertising costs) make all2get (ATG) the ideal loyalty programme for the next decade.